ellaOne’s content: our editorial process

ellaOne is an emergency contraceptive pill which can help women and people with uteruses prevent unplanned pregnancy. It contains an ingredient called ulipristal acetate and works by helping to delay ovulation, meaning that the sperm have no egg to fertilise and so no pregnancy takes place. ellaOne is the most effective morning after pill* and can be effective for up to five days after unprotected sex. Read more about how ellaOne works.

*Verify at ellaOne.co.uk/verify

We know that there are a lot of myths and misconceptions about what emergency contraception (often called the morning after pill) is and how it works. We know that the first time many people learn about how emergency contraception works is when they’re on the way to the pharmacy to get it, which can be a really nerve wracking experience.

Our mission is to spread accurate, information which is fact checked by medical professionals, to help more people get the facts so they have the information they need to make an informed decision in the event of unprotected sex or contraceptive failure.

Medical content can sometimes be confusing and full of jargon. We aim to create accessible, high quality content which is held to high journalistic standards.

Our team of writers create our content with the help of medical professionals. One of these is Deborah Evans**, a pharmacist with over 20 years experience, who often gives us expert insights to include in our work.

Our content then goes through a review process where it is checked by our Medical Manager Samuelle Yohou to ensure all our information is correct.

We are not just talking about biology here: we also use this platform to talk about sex education, relationships and society. We know that everyone’s experience with the morning after pill is different, so we aim to create a balanced narrative around the morning after pill. Our My Morning After Stories provides an open forum for real people to share their real life experiences of taking the morning after pill to show others that they are not alone.

We want this to be a two way conversation. Your feedback – whether it is about your experience with ellaOne or our content – is always welcome. We are constantly changing and evolving our language and we want to ensure we are being inclusive and not leaving anyone out.

Have a question about sex, contraception or the morning after pill? Use #AskElla or get in touch on Instagram, Facebook, Twitter, or by emailing us at ellaOne@dirtandglorymedia.co.uk

**The medical professionals mentioned in this article do not endorse any products or brands.

ellaOne® 30mg film-coated tablet contains ulipristal acetate and is indicated for emergency contraception within 120 hours (5 days) of unprotected sex or contraceptive failure. Always read the label.