ellaOne's Sex Index Is Now Live!

ellaOne, the UK’s preferred morning after pill*, launches the Sex Index this week.  This is a list of sex, sexual health and contraception related definitions designed to provide clarity on any areas that sex education may not have adequately covered.

Based on Google’s most commonly searched terms, our robust glossary of definitions is there to fill in any gaps you may have in your sexual knowledge and answer the questions you might be too embarrassed to ask.

Emma Marsh, senior brand manager at ellaOne, says: “Through our interviews with sex educators and our vox pop ellaOne Question video series, we discovered that many people do not feel that their school sex education covered everything they wanted to know about sex and contraception.”

“Some say it was purely biological and did not go further than the basics of condoms and pregnancy, while others say it was very heteronormative and did not focus enough on gay, lesbian, bisexual, trans or non-binary experiences and identities.”

“We created the Sex Index to answer any sex-related questions you might be unsure about, spread accurate information and bust harmful myths around birth control and emergency contraception.”

“From explaining the laws around sexting to clearing up how the morning after pill actually works, we hope this list of definitions will provide clarity and reassurance. So many people turn to Google to ask these questions, so we wanted to be there with medically accurate answers.”

The Sex Index is the latest development from ellaOne’s ongoing My Morning After Campaign, which launched in September 2018 to end the stigma which surrounds emergency contraception.

Since then, we have launched the first advert for a morning after pill to appear in UK cinemas and we have taken to the streets to find out what YOU think about the morning after pill and sex education for our ellaOne Question video series.

We created the My Morning After podcast – hosted by the brilliant Alix Fox and featuring exciting guests like Gina Martin and The Receipts host Tolani Shoneye – which is now available to stream and download.

We have also collected over 200 My Morning After Stories, where real people have written in to tell us about their experience with emergency contraception.

These stories do not gloss over the embarrassing and sometimes heartbreaking ordeals people go through, but they also show that more and more people are speaking out and showing that they are not ashamed.

If you have taken the morning after pill, share your experience below, join our community and help provide others with the knowledge that they are not alone.

Words: Sophia Moss